Close-up of a person smiling wearing sunglasses and a blue jacket, with sand dunes and a blue sky with scattered clouds in the background.

BUILD MOMENTUM

TURN AMBITION INTO ACTION

I help founders and teams find their next level - with clarity, pace, and honest partnership.

From brand to operations, I work with businesses ready to grow on purpose, not just on paper.

Large stainless steel fermentation tanks in a brewery or industrial facility with pipes and hoses connected, and natural light coming through overhead windows.

A BIT ABOUT ME

I’ve spent my career building - businesses, brands, and systems that work in the real world.

From launching Atom Beers from scratch to working with founders across sectors, I've learned that growth isn’t about shouting louder. It’s about alignment - knowing what you stand for, what’s holding you back, and what to do next.

My work blends strategy, brand, and operations into something simple: clarity that drives action.

No corporate theatre. No endless slides. Just real conversations and measurable progress.

I’m Allan Rice - a builder by instinct, a scientist by training, and an optimist by choice. I care about thoughtful growth: businesses that are ambitious, sustainable, and honest about where they’re heading.

My approach is simple:

START WITH CLARITY

MOVE WITH PURPOSE

BUILD WHAT ENDURES

Every engagement begins with a conversation — Not a pitch.

I listen, map the terrain, and help you design the next version of your business.

Whether that’s refining your positioning, building better systems, or aligning your team around a shared vision — we move at pace, with intent.

What we can build together

Cut through noise, define priorities, and make decisions faster.
Create structure, clarity, and focus that grows with you.
Shape a story and identity that aligns your team and attracts the right customers.
Targeted sprints for founders who need clarity, momentum, and a plan.

“I’ve worked with Allan on and off over the past few years across various projects. He’s a highly skilled and experienced business professional who has supported me with everything from financial projections to presentation skills — including PowerPoint design and advice on delivering effectively to key stakeholders. I’ve also called on Allan’s expertise when revamping my website and getting my business back on track after the COVID pandemic. Allan is friendly, understanding, and incredibly patient. I’d recommend him to anyone — whether you’re starting a new business or scaling an existing one..”

— Craig Mills - Director, Evolution Fitness
"I first approached Allan as I was aware of his brewing background as he had created a very successful brewery in my local area. I told him I was interested in working with him and we hit it off from there. Allan has played a pivotal role in helping me set up my brewery and all the background scary stuff, he has managed to simplify it for me so it’s a lot less daunting. Allan has made what was once just a dream, become a reality and this is just the beginning."

— Henry Beercock, Founder Schmaltz Brewing